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Herno e Paul&Shark, esclusive HISTORES for Rione Fontana

Unity is strenght and, with HISTORES, boutiques build a network to support themselves

It was 2020 when we met almost fifty storekeepers in Milano, who were in love with made in Italy and their shops. That unique and rare encounter was possible thanks to HISTORES, newborn association that was created with the aim of unifying the multiple entrepreneurial realities spread all around Italy and sharing the “passion for beauty and quality products”.

Living the web as an oppurtunity 

Nowadays, for those who deal with fashion like us, being present online with an e-commerce website has become fundamental. It is an opportunity that knocks down barriers and allows historic shops to get out of their city to reach the whole country, if not the whole world. 

Unfortunately, every new opportunity involves an advantage but also a risk: if, on the one hand, the network of contacts expands, on the other hand the direct relationship of trust and safety that is created between storekeeper and customer can disappear. Most of the times, this problem has just one guilty party: the seller, who, in the absence of a direct contact, feels that the responsibility in assuring the same quality and services offered in-store is removed. 

Such attitude represents a threat also for us as retailers, and it’s for this reason that meeting all together in HISTORES with colleagues who are present in the territory and online allows us to create a common chorus for the safeguard of the customer and the quality of the products, the two most strong principles that unify the almost 50 entrepreneurial entities in HISTORES. 

Beyond the idea of “competition”

With HISTORES, we want to break the concept of competition, seeing other commercial realities as partners in a collective growth and as an opportunity of confrontation to develop new strategies and exchange winning practices. 

“A new way of working, a cut with the past: cards are turn over to rebuild a way of seeing the world with conscious eyes, ready to catch the new opportunities present in the market with perseverance and determination.”

Unity is strength and with HISTORES, the constant collaboration among its associates has already brought its first results, of which we are proud and super happy. Herno and Paul&Shark have signed two exclusive menswear capsule collections only for HISTORES shops. A special result that wants to pay homage to the best of Made in Italy through four limited-edition jackets. 

HERNO men’s jacket for HISTORES: two exclusive down jackets

We know Herno for its search of the perfect form, functional and aesthetic at the same time. The new padded long jacket completes the proposal of down winter jackets by Herno through a technical construction in wool (78%) and polyamide (22%), able to combine the softness of its natural yarn with the strength of the plastic fabric in the best possible way. 

The second Herno down jacket, instead, chooses a shorter cut created exclusively for HISTORES. The composition remains the same, with wool and polyamide that guarantee breathability, lightness and thermal insulation.

What we like of these Herno down jackets is their double surface alongside the different texture of the used fibers, creating a techno-chic concept unique in its genre.

Paul&Shark, style on the open sea 

When we talk about Paul & Shark, our thoughts go to a winter sailing trip, and maybe this is what makes us love each of its collections.
The collaboration with HISTORES has originated two icon-jackets. The peacoat in pure wool screams, “furl the sails” with style and quality through an essential double-breasted concept studied with great attention to detail. Also the short padded jacket in wool and polyamide follows the road of essentiality. A double structure that is able to assure maximum thermal comfort even in the most difficult weather conditions.

Men’s winter jackets

On www.rionefontana.com you can find the last trends by Paul and Shark. Choose your jacket and buy it with the guarantee of the Rione Fontana shops. Check also out outlet section with jackets and down jackets at discounted prices. 

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