Sustainable Fashion is a selection of socially and ecologically bearable items. Hi-tech padding, like the original PLUMTECH, alternative materials such as Alcantara or innovative technofibres in place of feathers.
Today more than ever every choice we make is in relation with the world around us. From food, from energy production to one of the most close to us field: the clothing. The production of a jeans, a jacket or a common T-shirt have consequences for the environment in which human beings and animals live together. Being conscious of that means for Rione Fontana putting a brick in the construction of a new reality bigger than the one delimited by the walls of a store. This is an opportunity for us to say that a change in the fashion world is possible. A change that is not a drastic turnaround but a simple choice. In other words let the costumers the possibility to choose between a winter coat with goose feather and a coat in PLUMTECH, certain to buy a product, made in a responsible and intelligent way, whatever its nature is.
Since 1984 we have worked with Italian companies that made leather and cotton products. We know their people and stories. We trust them because we are aware of their daily commitment to develop sustainable production with high quality materials.
Sustainable Fashion means for us respect for humans, animals and for the Earth, leaving one world better than the one we found.
We don’t want to change the world, we don’t want to defend one philosophy instead of others, we want only to act in the respect of everyone, starting with your choices.
Claudio Tirindelli, CEO of Rione Fontana
“Our Sustainable Fashion”
Why was Sustainable Fashion born?
I am increasingly convinced that it is necessary to see yourself as a part of what surrounds us, to know that an alternative development is possible and it has already happened. I've been vegetarian for many years and I pay particular attention to the environmental and animal causes. It was 2016 when I decided that this part of my life had an important role in what has been for generation my family’s job.
How to put this innovation into a well-established reality like Rione Fontana?
Rione Fontana is not only this, we know it well and also the customers that refer to us. Our purpose is to give to the customers the best Italian brands that make the best leather blouson, the best goose feather coats, that use many materials with animal origin. What makes the difference and allows the two realities of the group to coexist is simply the word “the best”.
We choose the best ethical maison, responsible, that pay attention to the environmental impact and to the selection of materials. I talk about brands like Re-Hash, Lardini, Don The Fuller with a “green” development that are in our shelves next to brands like Save The Duck and Ecoalf, companies 100% Animal Free. In our stores and in the on-line shop coexist many universes.
Exactly, I don’t like being selective, what makes fashion so special is its freedom. We want to offer this freedom to our customers.
“I am increasingly convinced that it is necessary to see yourself as a part of what surrounds us, to know that an alternative development is possible and it has already happened”. These are the words of Claudio Tirindelli, CEO of Rione Fontana, a company founded in 1984 in Veneto that today has four shops in the provinces of Treviso, Venezia and Vicenza. A reality that has been growing year after year thanks to people and brands that have collaborated with it. We have always had a direct collaboration and trust with the brands. A friendship network more than a business network. With the Sustainable Fashion section we want to make this network bigger with new sustainable brands. If your company is interested to join the network please contact us through the form you will find below.
“…what makes fashion so special is its freedom. We want to offer this freedom to our customers: the freedom to choose.”
CEO Rione Fontana